Coffee has the ability to influence culture unlike anything else. It drives business, fosters community, and brings people from far and wide to experience something that, when done well, will cause anyone to pause and appreciate life a little more.
Poetic and perfect. These 2 words say a lot. So does our coffee. Sometimes, less is more. Less hands to pass between. Less chances to mess up what God created. Less time in the roaster. Less days before consumption. We like less.
So did Abe. Less oppression. Less division. More equality. More unity.
Abe said to "plant your feet in the right place, then stand firm." So we do. We pay our farmers a premium for their hard work and fine coffees. We always will. And we travel to our farms and talk face-to-face with the men and women who make our company great. Integrity matters. That's why we call ourselves Honest.
AN HONEST STORY
Franklin, Tennessee wasn't exactly Coffee Town, USA. Quite the contrary. Presidents were traveling to Nashville to drink coffee at the heralded Maxwell House Hotel, while Franklin had nothing but moonshine and marshmallow.
So, James saddled his horse, hitched his buggy (in reverse order of course), and took the 3-day journey up to Nashville in search of coffee.
And coffee he found! But not just coffee. James brought back flour, sugar, rice, and other commodities with which to stock his humble general store.
Over 100 years later, the great-great-grandson of James Green has the same dream to bring high quality, ethically sourced & freshly roasted coffee to the same thriving suburb of Nashville.
This dream is being realized in the form of Honest Coffee Roasters, Williamson County's first specialty coffee roasting company.
Green's Grocery can still be found in Historic Leiper's Fork, on the southern edge of Franklin, TN.